First things first - this stuff is amazing. I have the shade 11 vanilla and it costs £7. This little tube of goodness is an amazing drugstore base. It's a good Double Wear dupe but in my opinion has a little less coverage and just a little less longevity but for 1/5 of the price who's complaining?! I love the packaging - no fuss and perfect for traveling. I apply this with my Real Techniques buffing brush and it goes on like a dream. Not really sure what else to say without sounding like I want to marry it. I'm a foundation whore so I know I'll be purchasing all the other new releases (I won't deny it anymore) and still know that Double Wear & Silk Creme are my ultimate's but this is just a dream for work when sitting at a desk all day doesn't deserve a £30 product covering your face.