I first bought this last year and it didn't do anything for me. I've read so many good things about this product but I didn't feel like my hair was left any different to any other (often much cheaper) hair masks. I then grabbed InStyle magazine recently and gave it another go. I think I had such high hopes for this product that I over thought the whole thing. It is a lovely hair mask it smells good and you don't need all that much of it to give your hair a lovely treatment. I just don't think it did enough more than any much cheaper hair mask to warrant its price tag. Don't get me wrong if I had a Beckham bank balance I would get the gorgeous pump dispenser 1000ml bottle for my dresser but for me to warrant spending so much more than your average hair mask it needed to do something really special. I don't really get the hype with this one. I really love the L'Oreal Everpure range of hair masks that come in at just £6 or £7 for 200ml which is so so much cheaper than the Elasticizer. It's one of those things if you had the money then why not but for me it just doesn't wow or do anything spectacular to charge so much more than all the other hair masks.